If you are able to create positive experiences and emotions, then you increase your chances of converting simple buyers into loyal ambassadors. Subsequently, these ambassadors will promote your company and your products to their relatives, potential consumers, and even future employees. Finally, these ambassadors will also stand up for your company against its detractors.
- Apple’s example
- Apple logo
For 10 years now, many have been loyal consumers of Apple products. Although their products are more expensive, they meet my needs in terms of functionality, durability, simplicity, and design. Rightly or wrongly, many even think that these products are more innovative and facilitate my creative process. Apple is positioned as a cool, young, and innovative brand and that’s why many are willing to pay the price. There choosing the branding agency was a perfect choice.
Brand identity to inspire confidence and strengthen the credibility
Like online marketing, a brand is an intangible concept since it is concerned with the impression and emotions that people have about a certain organization. Defining your brand identity can help you decide, among other things, the values of your business, the manner in which it communicates with its customers and the visual identity of your organization.
This identity will maintain a high degree of consistency throughout time, demonstrating a degree of stability. If you are successful in developing privileged connections with your customers by being honest and genuine, you will also be successful in instilling confidence in them. In order to gain credibility with your customers, you must first fulfill their expectations. This will surely enhance your credibility not just with them, but also with an even larger audience.
The need to build a strong brand in the digital world
Building a strong brand identity is very important in the digital world. Indeed, digital is a rapidly changing environment. The Internet has made the creation (and demise) of businesses easier by reducing information barriers, reducing the costs of starting a business, and providing opportunities to reach large audiences at a lower cost.
However, internet users are bombarded with messages and it is increasingly difficult to capture their attention. In addition, the competition is fiercer since online consumers are only a few clicks away from your competitors.
The Internet offers a lot of opportunities to increase your visibility at a low cost. However, your challenge will be to differentiate yourself, to attract and retain your customers. Therefore, it is imperative that you develop a strong image as a differentiator. This image will serve as a springboard for you to establish a strong relationship with your audience in order to increase the chances that they will be receptive to your communications, your content, and your products. All this is in order to perpetuate your professional activity.
In conclusion, your brand identity refers to how your audience recognizes your brand. It is she who creates a human connection between your company and its employees or consumers in order to make your company memorable.
Your brand identity is finally the foundation from which you will mobilize resources and coordinate actions to promote your company and its products. It is therefore the basis of all your marketing and communications efforts.